Website Design
Redesigned TradeVed website to increase traffic and enhance brand positioning
About
TradeVed
TradeVed is a fintech startup based in Noida, Uttar Pradesh.
The platform simplifying financial tools for traders and investors, needed a website that clearly communicated its value and built trust at first glance.
The previous website lacked a modern visual identity, coherent content structure,
and failed to convey what the platform actually does.
The ask was to reimagine the homepage to better reflect the product’s potential
and improve user engagement.
The
Approach
I began by analyzing the existing website to understand gaps in hierarchy, visual appeal, and content placement. I then conducted visual research, drawing inspiration from modern UI patterns, fintech websites, and conversion-focused designs.
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Defined a clear visual language with fresh components like an intuitive navbar, prominent CTA buttons, and engaging typography.
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Structured the homepage to tell a story — from what TradeVed is, to how it helps users, to the tools offered.
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Reworked the layout to balance information and visuals, using whitespace and iconography to improve readability
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The focus throughout was clarity, visual impact, and user-centered design
Before
Product Section
After
Navigation Bar
We have products for two different user groups, so we have clearly differentiated this on the top this helps in easier navigation and it makes very clear to user about their requirements.
To keep this consistency everywhere we have used it in the nav bar too. In this way, we are training our users at the very starting point.
The pricing page was one of our biggest challenges. Because we have too many products for every user group. So, we had to make a detailed pricing plans. I divided the products according to the categories they fall into.
I built a large, clear comparison table that made it easy for users to quickly see the differences and choose what suited them best.
Despite the complexity of multiple plans, I kept the design clean and clear, proving that thoughtful design can simplify even the toughest information architecture challenges.
Design check with Developers
Prepared test cases and collaborated with developers to recheck design implementation. This helped in tracking work progress and we delivered the work within given deadline.